EMAIL MARKETING

Email Marketing: Turning one time customers to brand advocates

We are a certified email marketing agency that does more than just email marketing/email execution. We build customer relationships. We increase engagements. We drive your conversions to deliver growth.
As a CRM agency, we have developed strong partnerships with Klaviyo, Bloomreach & Moengage to help us stay ahead of the trend with the best in class solutions tailored for your business needs.

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The Email Marketing Regional Benchmarks

Since we work with multiple clients across various industries, we have put together internal benchmarks for email marketing across various verticals. These numbers showcase that email marketing can be an effective channel if it's leveraged with great data and creative approach. If you are also interested in Whatsapp benchmarks, you can refer to our Whatsapp Marketing page.

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Marketing budget allocation

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CTR vs SMS
About V1 Image

Your end-to-end partner for successful email marketing strategy

At SellThru, our experts help convert your active traffic to active customers. We are not just an email marketing consultancy, but we are your extended team with the same goal. We build a tailored strategy allowing our clients to increase their email marketing revenue. We are technology and vertical agnostic and we help our clients to get started from day one without any learning phase. Our experts work on providing a suite of services that align towards a shared business goal while personalizing solutions based on your requirements. 

The Email Marketing Regional Benchmarks

Since we work with multiple clients across various industries, we have put together internal benchmarks for email marketing across various verticals. These numbers showcase that email marketing can be an effective channel if it's leveraged with great data and creative approach. If you are also interested in Whatsapp benchmarks, you can refer to our Whatsapp Marketing page.

Industry Benchmarks

Industry Open Rate Avg CTR Conversion Rate
Fashion 25 - 40% 2.80% 1.10%
Furniture 25 - 30% 2.50% 0.80%
Quick Commerce 22 - 35% 3.50% 2.20%
Finance 28 - 45% 3.10% 0.90%
Pharmacy 25 - 30% 3.20% 1.40%
Grocery 18 - 30% 3.30% 1.60%

Sellthru is Positioned Uniquely

See how we are different from other agencies

Feature SellThru Other Agencies
Customer retention focused approach
Segmentation
Predictive/Analysis driven segmented
Dedicated account manager and CRM
End to end support with business level solution
Templates and ideations

Achieve your business KPIs with our Email Marketing Services

Investing in a professional and experienced email marketing agency will help you approach your goal in a strategic and databacked manner. At Sellthru we believe in curating solutions designed for the business’s unique needs. 

Email marketing strategy is a powerful channel to reach out to the customers to drive conversions. It's not only highly engaging but also a cost-effective solution to retain customers. It can be used for various marketing use cases as well to build brand loyalty and awareness.

Our expertise comes from our strong hold on the different verticals like: E-commerce, Retail, Finance, Quick Commerce, B2B, OTT, Healthcare and many more. 

Best Email Marketing Practices - Email Marketing 101

Step 1

Which is the best email marketing tool?

For a web based business, it is recommended to use tools like Klaviyo or Omnisent. For an App and Web based business, it is suggested to use CRM tools like Moengage, Webengage, Bloomreach etc. This allows to unify all the CRM channels like Push, Whatsapp, Emails, In-apps all under the same roof. 

Step 2

How to create the best email template?

Gain clarity on your goal, know your audience, structure your email strategically (correct layout and use of header, body, sub-body, usp’s etc), personalize product/content recommendations to improve engagement.

Step 3

How to do customer segmentation?

With a clear goal in mind, it becomes easy to build customer segments. The standard segments you can implement are: VIP, Loyal, Churned, About to Churn, High Spenders, Discount Seekers. Advanced segments would include RFM based.

Are You Able To Drive Repeat Purchase From The Customer? Have You Achieved Your Average Customer LTV?

Not sure? Let’s find out.

Get a free audit to find your potential areas for improvement. We provide a detailed a detailed audit while showcasing how much leads or orders we can generate for you

Get Free Audit

Email Marketing Platforms We Are Partnered With

Other Services

WHATSAPP Marketing

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Experts

Creative Thinkers & Industry Leaders

Maanav Bhatia

Growth Manager

Omar Zourob

Growth Manager

Abdulrahman Falah Hassan

Growth Manager

Nouran Khamis

Growth Manager

Anoosha Asim

Performance Marketing Manager

Dina Yasser Ramadan

Digital Marketing Executive

Farah Sharawy Elsharawy

Performance Marketing Executive

Umer Saeed

Senior Performance Executive

Navjot Singh

Senior Performance Marketing Executive

Omar Youssef

Senior Performance Executive

Sucheta Rao

Digital Marketing Intern

Testimonials

Hear Real Stories from Happy Clients

Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!

Shafil Ahmed

Founder

Chic Le Frique

An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended

Siddhant Phutane

Digital Marketing Manager

Taraf

SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.

Phillip Smith

Head of Ecommerce

Al Yasra

Receptive, Offering right solutions and Thorough professional. Highly recommended

Shabbir Shaikh

Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.

Ashok Aithal

Footwear Business Manager

Al Yasra

Sharaf DG Oman has seen strong results partnering with SellThru since 2024. Their team is sharp, responsive, and performance-driven. Campaigns were optimized efficiently across channels, improving ROI and customer acquisition. Highly recommend them as a digital growth partner.

Subir Mokha

Country Head

Sharaf Oman

Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.

Akash Ladkani

Digital Marketing Manager

Cosmesurge

Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.

Ali Ahmad

Senior Marketing Specialist

Al Yasra

The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them

Raghavendra Bhat

Marketing Manager

Center Point

Smooth process and a reliable team! The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.

Gwen D'Costa

Marketing Manager

BijouQ

From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients

Oriol Guiu

Managing Director

Uris

Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.

Li Vergara

Ecommerce Specialist

Maisin B More

I've been working closely with the Sell Thru team for over a year now. They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with. I appreciate their dedication and the effort they put into understanding our brand and goals. Looking forward to seeing how the partnership continues to evolve.

Riley-Jane Evans

Senior Marketing Specialist

Furchild Pets
Testimonial V1 Image
Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.
Li Vergara
Ecommerce Specialist
Maisin B More
Testimonial V1 Image
From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients
Oriol Guiu
Managing Director
Uris
Testimonial V1 Image
Smooth process and a reliable team!
The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.
Gwen D'Costa
Marketing Manager
Bijouq
Testimonial V1 Image
The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them
Raghavendra Bhat
Marketing Manager
Center Point
Testimonial V1 Image
Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.
Ali Ahmad
Senior Marketing Specialist
Al Yasra
Testimonial V1 Image
Sharaf DG Oman has seen strong results partnering with SellThru since 2024.
Their team is sharp, responsive, and performance-driven.
Campaigns were optimized efficiently across channels, improving ROI and customer acquisition.
Highly recommend them as a digital growth partner.
Subir Mokha
Country Head
Sharaf Oman
Testimonial V1 Image
Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.
Akash Ladkani
Digital Marketing Manager
Cosmesurge
Testimonial V1 Image
Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.
Ashok Aithal
Footwear Business Manager
Al Yasra
Testimonial V1 Image
An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended
Siddhant Phutane
Digital Marketing Manager
Taraf
Testimonial V1 Image
Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!
Shafil Ahmed
Founder
Chic Le Frique
Testimonial V1 Image
SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.
Phillip Smith
Head of Ecommerce
Al Yasra
Testimonial V1 Image
I've been working closely with the Sell Thru team for over a year now.
They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with.
I appreciate their dedication and the effort they put into understanding our brand and goals.
Looking forward to seeing how the partnership continues to evolve.
Riley-Jane Evans
Senior Marketing Specialist
Furchild Pets
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Got Questions?

Replies to Most Pressing Questions

Answer to the Question

Email marketing is not only effective but it is one of the most cost-effective solutions to drive sales.

Answer to the Question

This can vary depending on the nature of the business, but as a healthy practice we will suggest to send at least 2 emails in a week for e-commerce and at least 1 campaign a week for other B2B and B2C.

Answer to the Question

Segmented Campaigns: They are focused on sending relevant communication to the selected segment. These campaigns are scheduled for a specific time of the day. Automated Campaigns: These are campaigns that are triggered and sent to customers based on their customer behavior and/or based on their engagement with the brand. Eg: birthday email, cart abandoned mail, welcome email, etc.

Answer to the Question

This could be due to a poor domain reputation of the emailers. This happens when your customers heavily unsubscribe/block your emails. But this is reversible if the right measures are taken.

Answer to the Question

Key metrics are: Delivery rate, Open rates, Click rates, Conversion rates, and Unsubscribe rates.

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