As a performance marketing agency, we have seen Snapchat Ads deliver great performance for our clients. Snapchat doesn't work for all brands across all verticals, it requires a correct combination of creatives, campaign types, industry knowledge and measurement techniques. This is where we bring value and results for our clients.

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As a digital marketing agency that strives on data, we let our numbers speak for themselves. Our core focus is to turn your Snapchat advertising experience into a profitable & efficient one, all while achieving your goals. Whether it’s decreasing your cost per session & clicks, or increasing your revenue & paid ROI, we’ve got you covered.

Snapchat's market penetration is extremely high in the region, which makes it an accessible opportunity for brands to reach out to their target audience. But to do that, a winning strategy is a must & here's how we can hel
Take advantage of Snapchat's powerful targeting technologies to help in reaching users based on their behaviours, interest, location & demographics.
Leverage the use of the Snapchat pixel & direct integration with GA4 & MMPs like Branch, Adjust & Appsflyer & consistently analyze performance metrics & optimize the campaigns accordingly for maximum performance results.
Make use of the different campaign types & objectives available for you to capture the full potential of Snapchat. Whether you’re looking to increase awareness through the awareness & traffic campaigns, or drive conversions through web or app sales campaigns.
We don't just rely on basic metrics, we go the extra mile & implement advanced tracking across while simultaneously A/B testing audiences & creatives.
It's not just awareness, it's beyond that. Strategize towards not only leaving an impression, but influencing a final purchase. Our funnel funnel strategies can help you dominate users in every step of the funnel, awareness, consideration, conversion & loyalty.
Harness the use of vertical videos, interactive filters & AR Lenses to engage with users who want to feel free in being themselves. Leverage the different ad types like, Single Image/Video, Collection Ads, Commercial Ads, Story Ads & AR (Augmented Reality) Ads, like Lenses.
- Customer Journey Mapping
- Aligning with Off-Platform Marketing Efforts
- Structuring for LifeTime Value optimization
- Aligning Ad formats to the different funnel stages
- Implementing the Snap Pixel & CAPI
- Defining Custom Conversion Events
- Turning Data into Decisive Action
- Creating Custom Dashboards for Reporting
- Scaling Budgets Intelligently
- Delivering Clear, Actionable Reports
- Leveraging the different bidding strategies available, like target cost, max bid & auto bid
- Optimizing for Lifetime Value
With a team of TikTok experts we test, optimize and deliver results and here is a summary of how we do it.
Step 1
First, we align on your core objectives and audit your tracking. We don't guess with data; we implement a reporting foundation and test every conversion trigger. Once the tracking is verified, we deploy a tailored campaign structure designed to meet your specific Snapchat KPIs.
Step 2
This is the most important step in our journey, which is where we launch our ad campaigns. We will then focus on continuously monitoring & refining the campaigns bidding strategies, targeting & ad formats. This will be done by tracking the key performance indicators & A/B testing creatives & ad formats. This helps us in quickly identifying what the winning strategies are & proactively making the necessary optimizations that align with the key objectives.
Step 3
Once the successful campaigns have been created, the final step is to scale them in a sustainable manner. This step includes fully leveraging our data-driven approach, which uses the insights gathered from the first campaigns launched with a goal to develop them into new, but similar audiences & increase budgets gradually.
SellThru’s advanced data-driven strategies will help in tailoring your snapchat strategy and bring you one step closer to profitability. Get a free consultation today!
Advertising on Snapchat gives you many benefits, it boosts your engagement, drives valuable, converting traffic & helps you build brand awareness through the short form videos. Snapchat has a great audience for UGC videos, so all your brand influencer videos cant be utilized there & can influence users in making purchases.
Both Snapchat & Tiktok work great, but in different regions. Snapchat's audience reach in KSA is far greater as it's the social media platform that is used mostly by locals, making it a great channel for conversion focused campaigns in KSA, but also great for awareness & reach in UAE. Snapchat is also less expensive than Tiktok in acquiring traffic, which makes it the best option for brands on a limited budget.
While this depends upon the scale of your media spends, nature of your business etc, we recommend allocating 15-20% of your marketing budget on Snapchat. This is because it is the least expensive channel to advertise on, some brands can go as low as $5/day and get the traffic they require. However, it's important to note that it is recommended to spend $20-$50 per day for your adset to exit the learning phase.
Snapchat has an audience size of 453M users in the GCC alone, meaning it comes with a big audience pool & is affordable for small businesses. They have advanced targeting abilities which helps businesses personalize the user experience a lot more.
The different Snapchat ad types and formats are:
1- Single Image/Video
2- Collection Ads
3- Commercial Ads
4- Story Ads
5- AR (Augmented Reality) Ads, like Lenses.
Generally, the format used on Snapchat is 9x16, keeping in mind the presence of the "Safe Zone”