AI models like ChatGPT and Gemini generate responses based on patterns learned during training — they've read billions of web pages, articles, reviews, and structured data. When a user asks "what's the best CRM software for Dubai e-commerce brands," the model generates an answer based on which brands it has seen consistently associated with authority, relevance, and positive context on that topic.
Our audit measures this systematically across hundreds of relevant prompts in your category.

No — the audit is useful for any brand that wants to understand its AI visibility, regardless of their current SEO maturity. That said, the recommendations will differ.
If you're already running an active SEO programme, the audit will show you where your traditional SEO authority isn't translating into LLM visibility, and specifically what content gaps to fill. If you're starting from scratch, the audit gives you a prioritised roadmap for building LLM authority efficiently — without spending months on generic SEO activity first.
The qualification requirement (5,000–50,000 monthly organic sessions) isn't a hard gate — it's a proxy for having enough web presence for the audit to return meaningful data. If you're below that threshold, contact us and we can advise whether the audit makes sense for your stage.

The audit covers the four primary LLM-powered discovery platforms that UAE and GCC users are actively using today:
- ChatGPT (OpenAI) — the most widely used AI assistant globally
- Google Gemini — increasingly integrated into Google Search and Workspace
- Perplexity AI — fast-growing among research-driven buyers
- Microsoft Copilot / Bing Chat — relevant for B2B and enterprise audiences

We also note emerging visibility on Claude (Anthropic) and Meta AI where relevant to your category. The audit is designed to give you a comprehensive picture across the platforms your buyers are actually using — not just the most popular one.

You receive a structured deliverables report covering six areas:
1. LLM Ranking Snapshot — your current mention rate across relevant category prompts on each platform
2. Competitor Visibility Comparison — how your brand's AI visibility stacks up against your top 3–5 competitors
3. Top LLM Search Opportunities — the specific prompts and query types where you should be appearing but aren't
4. Content Gap Analysis — the content formats, topics, and entity associations that are preventing AI models from citing you
5. Actionable Recommendations — a prioritised list of content and technical changes to improve your LLM visibility
6. Next Steps for Long-Term Growth — a 90-day roadmap and guidance on how to maintain and build LLM authority over time

The report is delivered as a slide deck and accompanying document, suitable for sharing with your leadership team or board.

The $499 audit is a diagnostic and strategic document — it tells you exactly what to fix and how, but implementation is a separate engagement.
That's intentional. We designed the audit as a standalone product so you can validate the findings and decide your next step without pressure. Many audit clients implement the recommendations themselves using their in-house team. Others choose to continue with SellThru on a retainer to execute the recommended changes — which is how most of our long-term LLM SEO partnerships begin.
If you're interested in full LLM SEO management rather than just an audit, you can learn more about our ongoing LLM SEO service for UAE brands.

Each audit requires a senior team member to manually run hundreds of prompts across multiple AI platforms, analyse the outputs, benchmark against competitors, and write a detailed recommendations report. This isn't automated. A properly done audit takes 30–40 hours of focused work.
We cap at 4 audits per month to maintain the quality and depth of each report. When we do an audit, we do it properly — and we're using it as an opportunity to demonstrate the level of thinking you'd get from SellThru as a long-term partner.
If all spots are filled for the current month, you can book for the following month. We'll confirm availability on the strategy call.

Most traditional SEO agencies are still primarily optimising for Google search rankings — keyword research, backlinks, technical SEO. These are still important, but they don't address LLM visibility, which requires a different type of content strategy and entity architecture.
The audit is designed to complement, not replace, your existing SEO activity. It gives you and your current agency a clear picture of your AI search presence and a roadmap for the emerging channel that's already influencing how your buyers discover brands in your category.
If you're not sure whether your current agency is covering LLM SEO, ask them how they're measuring your visibility on ChatGPT. If they don't have an answer, this audit will give you one.

The full audit is completed within 14 working days from the kickoff call. Here's what the process looks like:
- Day 1–2: Kickoff call (30 minutes) — we align on your target keywords, key competitors, and pull your current LLM traffic data from GA4
- Day 3–10: Audit execution — we run the analysis across all platforms and compile findings
- Day 7: Mid-point check-in call (15 minutes) — we share early findings and gather any feedback
- Day 12–14: Final report delivered — slide deck + document

From your side, you'll need to provide GA4 access (read-only), a list of your top 5 competitors, and 30 minutes for the kickoff call. That's it.

The $499 covers everything in the audit: all platform analysis, competitor benchmarking, content gap research, the recommendations report, the mid-point check-in call, and the final delivery call where we walk you through findings.
There are no hidden costs. If you decide to engage SellThru for ongoing LLM SEO management after the audit, that's a separate proposal based on your specific needs — but there's no obligation and no upsell pressure built into the audit process.
Payment is due before the kickoff call. We accept bank transfer (AED) and card payment.

Yes. While SellThru is based in Dubai, our LLM SEO audit is available to brands across the GCC — KSA, Qatar, Bahrain, Kuwait, Oman — and globally. The audit methodology is platform-agnostic and works for any market.
For KSA-based brands in particular, we tailor the prompt testing to include Arabic-language queries and regional search behaviour, as ChatGPT and Gemini are increasingly used in Arabic across the Gulf.

A standard SEO audit analyses your website's technical health, keyword rankings on Google, backlink profile, on-page optimisation, and site speed. These are all Google-focused metrics.
An LLM SEO audit analyses something completely different: how AI language models perceive and represent your brand in response to natural language queries. It looks at your entity associations, citation patterns, content authority signals, and competitive positioning within AI-generated answers — none of which a standard SEO audit covers.
Think of it this way: a standard SEO audit tells you how visible you are on Google's results page. An LLM SEO audit tells you how visible you are inside the answer.