The Future of SEO is Here.
Is Your Brand Ranking on ChatGPT & Gemini?
As an AI-savvy SEO agency, we continuously adapt our strategy to new algorithms, emerging AI, and the rise of LLMs & answer engines.
We're focused on ranking for LLMs and building your presence for what's next.
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Modern SEO in the age of AI: Decoding LLM SEO
What is LLM SEO?
LLM SEO focuses on optimizing your website for AI tools and Large Language Models (LLMs) like ChatGPT, Google Gemini, Perplexity and more. It's about being the top source for AI and focuses on the idea of your website being the answer, basically to all the questions people are asking LLMs: where the answer can be your brand- it's products, services and a lot more.
How is AI changing SEO and Why is LLM SEO important?
AI is rapidly reshaping the digital landscape. More and more people are turning to LLMs for their searches. User behavior on the internet is evolving fast, making optimizing for answer engines and LLMs more crucial than ever. While traditional search remains important, this is quite undeniably the future of SEO.
Beyond LLM SEO, other new SEO strategies are essentially advanced versions of what we already do for LLMs. This includes Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and optimization for voice and visual search.
Good news is that if your website is optimized for LLM SEO, you're already hitting the mark for these too, by focusing on great content, a smooth user experience, understanding search intent, and expanding your overall visibility.
Create clear website content and an active social presence.
See how LLMs view your brand and refine your content for AI.
How Do We Optimize Your Website for AI and LLMs SEO?
Here’s what our SEO strategy for LLMs broadly includes:
Content Strategy: For ranking on LLMs
- Human-written content focused on clarity and topical relevance
- On-page SEO with clear structure and headings
- Content tailored to long-tail search intent and relevant FAQs
- Expert insights and research citations where applicable
Technical SEO: For LLMs and AI search
- Structured Data/ Schema implementation for LLMs
- Whitelisting LLM crawlers; llms.txt
- Internal Linking + Topic Cluster Links for visibility
- Page Speed & Core Web Vitals
Social Bookmarking: Strengthens Brand Presence
- Targeting User Generated Content: Wikipedia, Reddit, Quora and X for LLM SEO
- YouTube SEO Optimisation and Expansion
- Suggested posting on LinkedIn for Authority - LLMs crawl and value expert takes and social presence
PR and Off-page SEO: Improve Authority and Reach
- News/Media Publications
- Medium and Similar websites backlinks
- Partners/Resellers Content
- Other Quality Backlinks
SellThru's LLM SEO Strategy: Audit, Fix, Track
We start by asking LLMs about your brand and what they recommend in your field. We analyze AI's responses for accuracy, tone, and where they pull information from. This shows us which websites AI prefers as sources and helps us gauge your performance against competitors, narrowing down where to focus our content efforts.
We make your website's main pages clear, factual, and designed to directly answer questions, so AI can easily pick up and summarize your content. To build AI's trust, we complement your site's structure with comprehensive structured data (schema), actively build backlinks, and assist with social bookmarking efforts.
We constantly check what AI says about your brand and competitors, adjusting our strategy as needed. We track website visits from LLMs via Google Analytics and explore new tools like Writesonic to understand LLM traffic, staying ahead of AI's rapid changes.
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Hear Real Stories from Happy Clients
Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!
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An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended
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SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.
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Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.
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Sharaf DG Oman has seen strong results partnering with SellThru since 2024. Their team is sharp, responsive, and performance-driven. Campaigns were optimized efficiently across channels, improving ROI and customer acquisition. Highly recommend them as a digital growth partner.
Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.
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Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.
The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them
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Smooth process and a reliable team! The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.
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From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients
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Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.
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I've been working closely with the Sell Thru team for over a year now. They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with. I appreciate their dedication and the effort they put into understanding our brand and goals. Looking forward to seeing how the partnership continues to evolve.
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The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.
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Their team is sharp, responsive, and performance-driven.
Campaigns were optimized efficiently across channels, improving ROI and customer acquisition.
Highly recommend them as a digital growth partner.
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They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with.
I appreciate their dedication and the effort they put into understanding our brand and goals.
Looking forward to seeing how the partnership continues to evolve.
Replies to Most Pressing Questions
AI is transforming SEO by shifting focus from keywords to understanding full user intent and providing direct answers. It means optimizing content for AI models and generative features, not just traditional search rankings.
Traditional SEO aims to rank websites in the SERP- search engine results. LLM SEO focuses on making your content understandable and trustworthy enough for AI to summarize it directly, potentially reducing the need for clicks.
AEO in SEO stands for Answer Engine Optimization. AEO focuses on optimizing content to provide direct, concise answers to the user’s questions, making it easier for AI-powered search engines, voice assistants, and featured snippets to display your information directly without a click
Yes, LLMs are likely to increase "zero-click" searches where users get answers directly from AI summaries, potentially reducing direct website traffic for some informational queries. Many websites have already noted a surge in impressions with decreased clicks. However, they may also drive traffic for complex needs or deeper research.
LLMs prefer content that is factual, authoritative, and distributed across diverse, trusted sources. This includes well-structured websites, academic papers, research outcomes and often reliable user-generated content from platforms like Wikipedia or active community forums (e.g., Reddit, Quora).
Focus on clear, concise, and comprehensive content that directly answers questions. Implement strong E-E-A-T signals, use structured data (schema), and ensure your site is technically flawless and highly authoritative.
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