LLM SEO

LLM SEO Agency in Dubai — Get Your Brand Cited by ChatGPT, Gemini & Perplexity

SellThru is a Dubai-based LLM SEO agency helping UAE and global brands get discovered, cited, and recommended by ChatGPT, Google Gemini, and Perplexity. We optimise for the new era of AI-first search — where being the answer matters more than ranking on a page.

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Modern SEO in the age of AI: Decoding LLM SEO

What is LLM SEO?

LLM SEO is the practice of optimising your brand's digital presence so that AI tools — ChatGPT, Google Gemini, Perplexity, and others — understand, cite, and recommend you in their answers. For businesses in Dubai and across the UAE, it's no longer enough to rank on Google. As a specialised LLM SEO agency in Dubai, SellThru builds that visibility for you.

How is AI changing SEO and Why is LLM SEO important?

AI is reshaping how people in Dubai, the UAE, and globally find products, services, and agencies. For B2C brands in fashion, retail, and real estate — and B2B businesses in SaaS and professional services — LLM SEO is becoming a core channel. If your brand isn't being cited in AI answers, your competitors will be.

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How Do We Optimize Your Website for AI and LLMs SEO?

Our LLM SEO checklist at SellThru covers everything that impacts your online presence within LLMs and generative AI answers. 
Here’s what our SEO strategy for LLMs broadly includes:

Content Strategy: For ranking on LLMs

- Human-written content focused on clarity and topical relevance
- On-page SEO with clear structure and headings
- Content tailored to long-tail search intent and relevant FAQs
- Expert insights and research citations where applicable

Technical SEO: For LLMs and AI Search

- Structured Data/ Schema implementation for LLMs
- Whitelisting LLM crawlers; llms.txt
- Internal Linking + Topic Cluster Links for visibility
- Page Speed & Core Web Vitals

Social Bookmarking: Strengthens Brand Presence

- Targeting User Generated Content: Wikipedia, Reddit, Quora and X for LLM SEO
- YouTube SEO Optimisation and Expansion
- Suggested posting on LinkedIn for Authority - LLMs crawl and value expert takes and social presence

PR and Off-page SEO: Improve Authority and Reach

- News/Media Publications
- Medium and Similar websites backlinks
- Partners/Resellers Content
- Other Quality Backlinks

🌐 Who Is LLM SEO For?
We work with e-commerce brands, SaaS companies, real estate developers, healthcare providers, and professional services firms across Dubai, Abu Dhabi, Saudi Arabia, and Egypt. Whether you're a startup or an established UAE brand, our LLM SEO services are built around your goals.
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SellThru's LLM SEO Strategy: Audit, Fix, Track

As an evolving, AI-friendly SEO agency, here's how we work to make your site LLM-friendly:
LLM Presence Audit

We start by asking LLMs about your brand and what they recommend in your field. We analyze AI's responses for accuracy, tone, and where they pull information from. This shows us which websites AI prefers as sources and helps us gauge your performance against competitors, narrowing down where to focus our content efforts.

Fixing & Optimizing for LLMs 

We make your website's main pages clear, factual, and designed to directly answer questions, so AI can easily pick up and summarize your content. To build AI's trust, we complement your site's structure with comprehensive structured data (schema), actively build backlinks, and assist with social bookmarking efforts.

Tracking for LLMs and AI SEO

We constantly check what AI says about your brand and competitors, adjusting our strategy as needed. We track website visits from LLMs via Google Analytics and explore new tools like Writesonic to understand LLM traffic, staying ahead of AI's rapid changes.

🌐 Also Consider LLM SEO
If your brand wants to stay visible in the age of AI search, an LLM SEO Audit is the smarter step forward. It shows how platforms like ChatGPT, Google Gemini, and Perplexity AI understand and reference your brand. Our audit evaluates how often your brand appears in AI-generated answers, identifies gaps in authority signals and structured content, and provides a clear roadmap to improve your presence in generative search results. We combine technical SEO, entity optimization, and content strategy to ensure your brand is recommended, cited, and trusted by AI engines.
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Other Services

Technical SEO

Fix site errors, improve load speed, ensure mobile responsiveness, and optimize with schema and structured data.

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On-page SEO

Optimize website elements such as content, meta tags, URLs, and images to improve search engine visibility. Enhance user experience by improving site speed, mobile responsiveness, and internal linking.

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OFF-page SEO

Build authoritative backlinks and improve domain authority to increase your website’s credibility. Leverage social media signals, brand mentions, and influencer outreach to boost search engine rankings.

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-----  Experts

Creative Thinkers & Industry Leaders

Prateek Bansal

Senior SEO Manager

Hira Saleem

SEO Manager

Karim Alaoui Ismaili

SEO Manager

Shadi Menzaljy

SEO Executive

Ishaa Sidhu

SEO Executive

Chayanika Deka

SEO Content Executive

-----   Client Results

What UAE Brands Say About Us

5 Star rated on Google and 90% client retention.

star
star
star
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Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!

Shafil Ahmed

Ecomm Manager

Chic Le Frique
star
star
star
star
star

An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended

Siddhant Phutane

Digital Marketing Manager

Taraf
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star
star
star
star

SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.

Phillip Smith

Head of Ecommerce

Al Yasra
star
star
star
star
star

Receptive, Offering right solutions and Thorough professional. Highly recommended

Shabbir Shaikh

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star
star
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Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.

Ashok Aithal

Footwear Business Manager

Al Yasra
star
star
star
star
star

Sharaf DG Oman has seen strong results partnering with SellThru since 2024. Their team is sharp, responsive, and performance-driven. Campaigns were optimized efficiently across channels, improving ROI and customer acquisition. Highly recommend them as a digital growth partner.

Subir Mokha

Country Head

Sharaf Oman
star
star
star
star
star

Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.

Akash Ladkani

Digital Marketing Manager

Cosmesurge
star
star
star
star
star

Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.

Ali Ahmad

Senior Marketing Specialist

Al Yasra
star
star
star
star
star

The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them

Raghavendra Bhat

Marketing Manager

Shoemart
star
star
star
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Smooth process and a reliable team! The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.

Gwen D'Costa

Marketing Manager

BijouQ
star
star
star
star
star

From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients

Oriol Guiu

Managing Director

Uris
star
star
star
star
star

Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.

Li Vergara

Ecommerce Specialist

Maisin B More
star
star
star
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I've been working closely with the Sell Thru team for over a year now. They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with. I appreciate their dedication and the effort they put into understanding our brand and goals. Looking forward to seeing how the partnership continues to evolve.

Riley-Jane Evans

Senior Marketing Specialist

Furchild Pets
Testimonial V1 Image
Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.
Li Vergara
Ecommerce Specialist
Maisin B More
Testimonial V1 Image
From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients
Oriol Guiu
Managing Director
Uris
Testimonial V1 Image
Smooth process and a reliable team!
The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.
Gwen D'Costa
Marketing Manager
Bijouq
Testimonial V1 Image
The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them
Raghavendra Bhat
Marketing Manager
Center Point
Testimonial V1 Image
Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.
Ali Ahmad
Senior Marketing Specialist
Al Yasra
Testimonial V1 Image
Sharaf DG Oman has seen strong results partnering with SellThru since 2024.
Their team is sharp, responsive, and performance-driven.
Campaigns were optimized efficiently across channels, improving ROI and customer acquisition.
Highly recommend them as a digital growth partner.
Subir Mokha
Country Head
Sharaf Oman
Testimonial V1 Image
Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.
Akash Ladkani
Digital Marketing Manager
Cosmesurge
Testimonial V1 Image
Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.
Ashok Aithal
Footwear Business Manager
Al Yasra
Testimonial V1 Image
An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended
Siddhant Phutane
Digital Marketing Manager
Taraf
Testimonial V1 Image
Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!
Shafil Ahmed
Founder
Chic Le Frique
Testimonial V1 Image
SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.
Phillip Smith
Head of Ecommerce
Al Yasra
Testimonial V1 Image
I've been working closely with the Sell Thru team for over a year now.
They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with.
I appreciate their dedication and the effort they put into understanding our brand and goals.
Looking forward to seeing how the partnership continues to evolve.
Riley-Jane Evans
Senior Marketing Specialist
Furchild Pets
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-----   FAQ's

Replies to Most Pressing Questions

How is AI changing SEO in Dubai and the UAE?
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AI is reshaping search across the GCC. Platforms like ChatGPT and Gemini now surface direct answers — which means Dubai businesses need content optimised for how AI reads and cites, not just how Google crawls.
What's the difference between traditional SEO and LLM SEO?
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Traditional SEO gets your website ranking on Google. LLM SEO gets your brand mentioned, cited, and recommended inside AI-generated answers on ChatGPT, Gemini, and Perplexity — even when no click happens. Our Dubai LLM SEO agency does both.
How AEO is different from SEO
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AEO in SEO stands for Answer Engine Optimization. AEO focuses on optimizing content to provide direct, concise answers to the user’s questions, making it easier for AI-powered search engines, voice assistants, and featured snippets to display your information directly without a click.
Will LLMs decrease website traffic?
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Yes, LLMs are likely to increase "zero-click" searches where users get answers directly from AI summaries, potentially reducing direct website traffic for some informational queries. Many websites have already noted a surge in impressions with decreased clicks. However, they may also drive traffic for complex needs or deeper research.
Do LLMs prefer certain types of content or platforms (e.g., Reddit, Wikipedia, forums)?
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LLMs prefer content that is factual, authoritative, and distributed across diverse, trusted sources. This includes well-structured websites, academic papers, research outcomes and often reliable user-generated content from platforms like Wikipedia or active community forums (e.g., Reddit, Quora).
How do I get my content to show up in Google's AI Overviews and LLM answers like ChatGPT?
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Focus on clear, concise, and comprehensive content that directly answers questions. Implement strong E-E-A-T signals, use structured data (schema), and ensure your site is technically flawless and highly authoritative.