I started on the brand side - managing million-dollar budgets and rewriting acquisition, retention, and profitability playbooks at Daraz (Alibaba Group) for South East Asian Market - before jumping agency-side to scale growth across multiple fashion and retail brands in the GCC.

Now at SellThru, I lead performance marketing across multiple markets for names like DKNY, Athleta, and Banana Republic. Whether it's a CAC that needs crushing, a funnel that needs fixing, or a website that isn’t converting—I dig into data, test fast, and solve smart.

My edge? I understand what brands really care about - because I’ve been in their shoes. I bring structure to chaos, spot conversion leaks, and love building strategies that balance creative, numbers, and actual impact. Paid media is my playground, but long-term growth is always the goal.

Let’s just say: I don’t just run ads. I build momentum.

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