New Client Audit · Step 1 of 4
Client Information
Core variables that drive every section of the audit. Client type shapes schema requirements, section weights, and page terminology.
Business Identity
Who is this audit for?
Client Type
Controls section weights, schema requirements, and page terminology throughout the prompt
Required
Client Domain
Root domain only — no https:// or trailing slash
Required
Brand Name
Required
Target Markets
Drives all DataForSEO locale calls
Target Country (one country per audit)
Select a target country
API Language (auto-selected based on country)
Select a country first
Brand & Channels
Brand terms power every brand vs non-brand split in the audit
Brand Terms
Primary brand name + all variations including transliterations and common misspellings. Comma-separated.
Required
Additional Brand Variants Optional
Domain string, Arabic spellings, common misspellings. Comma-separated.
Blog URL Prefix Optional
Leave blank if no blog
New Client Audit · Step 2 of 4
Competitors & Page Setup
Define how the prompt identifies page types, then add your competitors. The taxonomy pattern is the most important input on this screen — get it right and every section of the audit becomes more accurate.
Client Page Taxonomy Rules
Define URL classification rules — used to build the waterfall algorithm
Locale URL Prefix(es) to Strip Optional
The locale segment(s) in the URL path to ignore before pattern matching. Comma-separate for multi-country sites.
e.g. Single country:
/uae-en/ · Multi-country: /ae/en/, /sa/en/ · Subdomain locale: leave blank Category Rule
How to identify a category or department page after stripping the locale prefix.
Namshi:
Contains /women/ · Centrepoint: Ends With / at depth 2 · 6th Street: URL Depth 1–2Required — define how category pages are identified
Product Rule Optional
How to identify a product detail page.
Namshi:
Ends With .html · 6th Street: URL Depth 3+ · Centrepoint: Contains /p/Blog Rule Optional
How to identify blog or editorial pages.
Brand Page Rule Optional
How to identify brand listing pages (e.g. /brands/nike/). These are excluded from commercial analysis.
Centrepoint:
Contains /brands/ · Namshi: Contains /brand/ · 6th Street: Contains /designers/Parameter Exclusions Optional
URL strings that mark a page as junk/faceted — excluded from all commercial analysis.
e.g.
? · page= · sort= · filter= · /brand/💡 URL Depth tip
Use URL Depth when sites have no string identifiers like /p/ or /c/. Supported formats: 1 exact depth, 1-3 range (inclusive), 3+ or ≥3 minimum, ≤2 maximum. Example: Products at depth 3+ → enter 3+. Categories at depth 2–3 → enter 2-3. Depth is counted after locale prefix stripping.
Minimum Keyword Volume Threshold
Competitor displacement opportunities only show keywords above this monthly search volume.
Traffic & Keyword Calibration
Enter Ahrefs numbers to compute per-domain adjustment factors
How to fill this in (takes 2 minutes)
1. Open DataForSEO and run domain_rank_overview for each domain with ignore_synonyms=true — note the count (keywords) and etv (traffic) returned.
2. Open Ahrefs for the same domain — note Organic Keywords and Organic Traffic.
3. Enter both pairs below. The adjustment factor is computed automatically and written into the prompt.
Client calibration fields (DFS KWs, Ahrefs KWs, DFS ETV, Ahrefs Traffic) are required — the prompt cannot be generated without them. Competitor fields are optional.
C
Client — ${domain || 'your domain'}
DFS Organic Keywords
count field from domain_rank_overview response
Ahrefs Organic Keywords
DFS ETV
etv field from domain_rank_overview response
Ahrefs Organic Traffic
Client calibration is required — enter DFS and Ahrefs numbers for the client domain
1
Competitor 1
DFS Organic Keywords
Ahrefs Organic Keywords
DFS ETV
Ahrefs Organic Traffic
2
Competitor 2
DFS Organic Keywords
Ahrefs Organic Keywords
DFS ETV
Ahrefs Organic Traffic
3
Competitor 3 optional
DFS Organic Keywords
Ahrefs Organic Keywords
DFS ETV
Ahrefs Organic Traffic
Competitor brand terms — why this matters
Brand terms per competitor power the brand vs non-brand split table. Enter all variations including transliterations and common misspellings. The Category Rule is required per competitor — without it no page-type comparison can be run.
1
Competitor 1
Required
Domain
Locale Prefix(es) to Strip Optional
Brand Terms Optional
Arabic URL Pattern Optional
Used to isolate AR vs EN traffic in locale table
▶
URL Classification Rules
Category required
Category Rule
Required when competitor domain is filled
Product Rule Optional
Blog Rule Optional
Brand Page Rule Optional
Brand listing pages — excluded from commercial analysis.
Parameter Exclusions Optional
2
Competitor 2
Required
Domain
Locale Prefix(es) to Strip Optional
Brand Terms Optional
Arabic URL Pattern Optional
Used to isolate AR vs EN traffic in locale table
▶
URL Classification Rules
Category required
Category Rule
Required when competitor domain is filled
Product Rule Optional
Blog Rule Optional
Brand Page Rule Optional
Brand listing pages — excluded from commercial analysis.
Parameter Exclusions Optional
3
Competitor 3
Optional
Domain Optional
Locale Prefix(es) to Strip Optional
Brand Terms Optional
Arabic URL Pattern Optional
Used to isolate AR vs EN traffic in locale table
▶
URL Classification Rules
Category required if domain filled
Category Rule
Required when competitor domain is filled
Product Rule Optional
Blog Rule Optional
Brand Page Rule Optional
Brand listing pages — excluded from commercial analysis.
Parameter Exclusions Optional
Add at least 2 competitor domains
New Client Audit · Step 3 of 4
Data Access & Options
GA4/GSC access upgrades the audit to first-party diagnosis. Toggle Local SEO and Social sections on only when relevant to this client. CPC values power the revenue projection.
Analytics Access
Optional but strongly recommended
We have GA4 and GSC access for this client
Activates Section 11 (Analytics Diagnosis). Upgrades all opportunity tables to use real GSC clicks instead of estimates. Enables CTR efficiency scoring and conversion leakage detection.
GSC Property
Paste the exact property string from Google Search Console.
Required
GA4 Property ID
Numeric property ID — GA4 Admin → Property Settings.
Required
Multilingual & Seasonality
Optional — high value for MENA clients
Site has an Arabic language version
Activates hreflang compliance audit and Arabic content gap analysis.
Arabic URL Pattern
Key Demand Periods Optional
Adds monthly volume breakdown and peak-gap warnings to Section 01
Peak Revenue Months Optional
Local SEO & Social
Enable only if relevant — disabling removes those sections from the prompt
Include Local SEO & Google Business Profile (Section 5)
Enable for businesses with physical presence — retail, restaurants, clinics. Activates GBP health checklist and local 3-pack win rate analysis.
GBP Name Optional
Exact name on Google Maps. Leave blank to auto-detect.
Include Instagram & YouTube SEO (Section 6)
Enable for brands with active social channels. Activates SERP footprint analysis and YouTube native SEO health check.
Instagram Handle Optional
YouTube Channel Optional
Cost Benchmarks
CPC values power the revenue projection model
Enter avg non-brand CPC for each selected country. Select countries in Step 1 first.
| Country | Non-Brand Avg CPC (USD) |
|---|---|
| Select target countries in Step 1 to populate this table | |
Enter a CPC value for every selected country
New Client Audit · Step 4 of 4
Audit Settings
Final details stamped on the cover page of the Word document.
Report Details
Stamped on the cover page
Audit Date
Required
Team Member
Required
Additional Context Optional
Claude factors this into all findings and recommendations.
Weekly Report · Step 1 of 2
Client & Property Details
All variables required every run — do not reuse from a previous prompt.
Before you run
Ensure both GSC MCP and GA4 MCP are connected in your Claude session before pasting.
Client Name
Required
GSC Property
Paste the exact property string from Google Search Console.
Required
GA4 Property ID
Numeric property ID — GA4 Admin → Property Settings.
Required
Brand Terms
Comma-separated, lowercase
Required
Country Filter Optional — up to 3
1
2
3
Focus URLs Optional
Focus Keywords Optional
Weekly Report · Step 2 of 2
Date Ranges
Select both date ranges carefully — accuracy directly affects all findings.
Current Week
Start Date
End Date
Both start and end dates required
Previous Week
Start Date
End Date
Both start and end dates required
Monthly Report · Step 1 of 2
Client & Property Details
All variables required every run — do not reuse from a previous prompt.
Before you run
Ensure both GSC MCP and GA4 MCP are connected. Monthly pulls more data — allow 3–5 minutes.
Client Name
Required
GSC Property
Paste the exact property string from Google Search Console.
Required
GA4 Property ID
Numeric property ID — GA4 Admin → Property Settings.
Required
Brand Terms
Required
Country Filter Optional — up to 3
Focus URLs Optional
Focus Keywords Optional
Keyword Groups Optional — max 5
Each line becomes a keyword group. Claude will filter all GSC queries containing that term and aggregate clicks, impressions, and impression-weighted avg position.
Monthly Report · Step 2 of 2
Date Ranges
Current vs previous month required. Previous year month optional — recommended for seasonal businesses.
Current Month
Start Date
End Date
Both dates required
Previous Month
Start Date
End Date
Both dates required
Previous Year Month Optional — YoY
Start Date
End Date
GEO / LLM Audit · Step 1 of 3
Client & Competitors
Core details for the LLM visibility audit. Run separately from the main SEO audit.
Before you run
Ensure DataForSEO MCP is connected. This prompt uses the AI Optimization API — allow extra time as LLM calls can be slow.
Client Domain
Required
Client Brand Name
Required
Industry / Vertical
Required
Target Countries (Maximum 2)
Select at least one country
Used as
location_name in API calls. Languages (Maximum 1)
Select at least one language
Used as
language_code in API calls.Competitor 1 Optional
Required
Competitor 2 Optional
Required
Competitor 3 Optional
Competitor 4 Optional
GEO / LLM Audit · Step 2 of 3
Audit Mode
Choose how you want to run the LLM visibility check. Both modes use the DataForSEO AI Optimization API.
Select Audit Mode
Pick one — inputs will change accordingly
Query → Domains
Enter up to 5 buyer intent queries. The prompt checks which domains appear in LLM responses for each query.
Domain → Top Queries
Enter the client domain. The prompt fetches the top 10 queries where the client already appears in LLM results, plus overall visibility score.
Please select an audit mode
GEO / LLM Audit · Step 3 of 3
Ready to Generate
Review inputs then generate the GEO prompt. Run this separately from your main audit session.
Prompt
Prompt Ready
Copy and paste into Claude with the required MCP servers connected.
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