Paid media efficiency improved sharply, with ROAS up 174% and paid orders more than doubling. Conversion rates rose as the creative framework, product selection and localised messaging lined up with audience intent.


DKNY KSA was spending heavily on media but getting too little back. Campaigns drove strong traffic, yet conversion rates and ROAS stayed weak and acquisition costs climbed. There was no clear funnel segmentation, little localised messaging and few product-focused creatives.
We restructured campaigns around a category-led creative framework covering bags, footwear and apparel. Low-performing product sets were excluded and high-converting SKUs were prioritised in ads. We also added dedicated Arabic-language campaigns and influencer-generated content to connect with Saudi shoppers.
5 Star rated on Google and 90% client retention.