ChatGPT Ads

ChatGPT Ads Agency in Dubai

Your customers have stopped Googling and started asking. ChatGPT now serves sponsored placements to 800M+ weekly users at the exact moment they decide what to buy. As a Dubai-based ChatGPT Ads agency, SellThru gets GCC brands live on OpenAI’s ad platform today — we set up the ChatGPT Ads account, fund it, wire your tracking, and launch campaigns targeted to the UAE and wider GCC.

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The New Intent Channel

Why ChatGPT Ads Convert

ChatGPT Ads appear as a single, clearly-labelled sponsored card beneath an answer — after the user has already described their problem in their own words. That self-qualification is why conversational traffic converts several times higher than search or social, even though it clicks less often. Early ChatGPT Ads data tells a consistent story.

4–7%
Typical ChatGPT Ads conversion rate for commercial verticals — roughly 1.5–4× Google Search in matching categories
~1.5×
AI-referred shoppers convert about 1.5× other referral channels (Criteo, 500 US retailers)
90%+
Of ChatGPT-sourced visitors are new users — the highest new-user share of any channel
800M
Weekly ChatGPT users worldwide, submitting billions of prompts every day

Sources: OpenAI; Criteo (Feb 2026); Similarweb; Adobe; industry ChatGPT Ads benchmark studies, 2026. Figures are early-market and directional — we set conservative targets and replace them with your live campaign data.

The Shift

Search Didn’t Die. It Moved Into the Chat.

Search didn’t die — it moved into the chat. Buying decisions that used to start with ten blue links now start with a single question to ChatGPT, and one advertiser gets to answer it.

  • Launched Feb 2026. OpenAI began testing ChatGPT Ads on 9 February and opened self-serve to US businesses on 5 May, then the UK, Mexico, Brazil, Japan & South Korea.
  • ~$100M in six weeks. Early ad revenue signalled how fast advertiser demand arrived on the platform.
  • Free & Go tiers only. Ads show to logged-in adults on free plans — Plus, Pro, Team & Enterprise users never see them.
  • No keyword auction. Ads are matched to the meaning of the conversation — not bids — so relevance, not budget, wins the placement.

Every matched conversation goes to one advertiser, and the ad never changes the answer itself. For GCC brands the real story is timing: self-serve access hasn’t opened locally yet — which is exactly where a Dubai ChatGPT Ads agency like SellThru comes in.

The GCC access gap — and how we close it

Because ChatGPT Ads rolled out market-by-market, brands in the UAE and GCC often can’t open a self-serve account directly yet. SellThru operates an OpenAI Ads Manager account and runs your ChatGPT Ads campaigns from it — geo-targeted to the UAE and other GCC countries — so you can start testing this channel now instead of waiting for the local rollout.

Get Early Access via SellThru →
Who Wins First

Which Brands See the Best Returns on ChatGPT Ads

ChatGPT Ads reward businesses whose customers research before they buy or book — high-consideration, high-value decisions where people ask questions, compare options and want reassurance. In the GCC, these categories are already seeing the strongest early traction.

🩺

Healthcare & Clinics

Aesthetic · Dental · Derma · Cosmetic Surgery · IVF

Patients ask ChatGPT about treatments, costs and recovery long before booking. High treatment values and long research cycles make aesthetic, dental and fertility clinics a natural fit — a single booked consultation can return the whole test budget.

🏠

Local & Home Services

Interior Fit-Out · Movers · AC & Maintenance · Cleaning

“Best company to…” questions are exactly how people choose service providers now. Being the recommended answer at the moment of intent beats competing on ten search links — especially for considered, quote-based jobs.

⚖️

Professional Services

Legal · Accounting · Business Setup · Consulting

Company formation, visas, tax and legal questions are among the most common ChatGPT prompts in the UAE. High client lifetime value means even a handful of qualified leads makes the channel pay.

🏡

Real Estate & Property

Brokers · Developers · Holiday Homes · Mortgages

Buyers and renters research neighbourhoods, prices and developers conversationally. Large deal sizes make ChatGPT Ads efficient even at premium cost-per-lead, capturing intent earlier than portals.

🎓

Education & Training

Universities · Certifications · Test Prep · K-12

Prospective students and parents ask ChatGPT to compare programs, fees and outcomes. Long decision windows and high enrolment values reward brands that show up early and credibly.

🛍️

Considered E-Commerce

Beauty · Electronics · Furniture · Wellness

Product-feed placements put your catalogue into “what should I buy” moments. Best for higher-ticket or research-heavy goods where shoppers weigh options — and 90%+ of ChatGPT traffic is brand-new customers.

💳

Financial Services

Banking · Insurance · Wealth · Fintech Apps

Accounts, cards, insurance and investment questions carry high intent and high value. Strong tracking lets us optimise straight to applications and funded accounts, not just clicks.

✈️

Travel & Hospitality

Hotels · Tourism · Clinics Tourism · Fine Dining

Trip and “best place to…” planning happens in chat now. Great for hotels, experiences and medical-tourism packages where travellers compare before committing.

📱

Apps & B2B SaaS

Mobile Apps · Platforms · Tools · Marketplaces

App-install and lead objectives (like our live UAE campaign) suit tools people evaluate by asking for recommendations. The App Pixel ties spend directly to installs and activations.

Not on this list? If your customers ask questions before they buy, ChatGPT Ads can likely work — we’ll assess fit honestly before recommending a budget.

Our Method

How We Win Inside ChatGPT

Running ChatGPT Ads well comes down to showing up in the right conversations, with the right message, and measuring what actually happens. Here’s how our team runs every account.

01

Match the Right Questions

We map the real questions your buyers ask ChatGPT and write clear descriptions of those moments — so your ad shows up in conversations that actually lead to sales.

02

Ads That Feel Like the Answer

We write and design sponsored cards that read as a helpful next step in the conversation — clear headline, real benefit, strong image — not an interruption.

03

Track Real Results

We set up your Web & App Pixels and connect the Conversions API, so ChatGPT optimises toward leads, installs and orders — not just clicks.

04

Built for the UAE & GCC

Campaigns are targeted to the UAE and neighbouring markets, with Arabic and English creative wherever it lifts performance.

05

Measure What Really Works

ChatGPT gets fewer but higher-quality clicks, so we judge success on actual conversions and blended ROAS — with holdout tests to prove true impact.

06

Feed Your Other Channels

Winning hooks and audiences flow into your Meta, Google and TikTok campaigns — one growth loop across every platform.

How We Work Together

Two Ways to Run ChatGPT Ads With Us

Whether or not you can access ChatGPT Ads in your market yet, there’s a route to launch. Pick the model that fits your setup — our Dubai team handles the technical lift either way.

We Manage Your Account

Best if you already have (or can open) your own OpenAI Ads Manager

  • You keep full ownership of the ad account, billing and data
  • We take over strategy, context hints, creative and day-to-day ChatGPT Ads optimisation as your managed service
  • We audit and complete your pixel, feed and conversion-event setup so nothing blocks delivery
  • Clear governance and creative approval flows to protect your brand next to ChatGPT’s answers
  • Seamless hand-off with your in-house or existing agency teams
The Setup Process

From Zero to Live in Four Steps

STEP 01

Account & Access

We provision the OpenAI Ads Manager account and link funding, or connect to your existing account with the right roles and permissions.

STEP 02

Tracking & Feeds

We install your Web & App Pixels, wire the Conversions API, define the conversion events that matter, and connect a product feed for eligible campaigns.

STEP 03

Build & Launch

We structure ChatGPT Ads by objective, write context hints and answer-native creative, set GCC geo-targeting, and go live with a controlled test budget.

STEP 04

Measure & Scale

Using CAPI, geo-holdouts and blended ROAS, we prove true impact, cut what doesn’t work, and scale the winners — all visible in HEADSTART.

Live from our OpenAI Ads Manager
Not Theory — Inside Our Account

We’re Already Set Up to Run Your ChatGPT Ads

These are real screens from SellThru’s ChatGPT Ads Manager — the account, tracking and campaign structure we use to launch GCC brands. When we say we can run ChatGPT Ads for the UAE today, this is what that looks like behind the scenes.

Campaign build · UAE-targeted

A live campaign geo-targeted to the United Arab Emirates, with objective and eligible platforms configured in ChatGPT Ads Manager.

ChatGPT Ads Manager campaign setup targeting the United Arab Emirates
Conversions · Web & App Pixels

Both a Web Pixel and an App Pixel registered as data sources — the signals that let ChatGPT optimise toward real outcomes.

ChatGPT Ads Manager Conversions data sources showing a Web Pixel and an App Pixel
Conversion events

Standard events — app installed, lead created, order created, checkout started and more — mapped to what each brand counts as success.

ChatGPT Ads conversion events list including app installed, lead created and order created
Product feeds

Product catalogues connected via CSV, hosted URL or SFTP — powering shopping-style ChatGPT Ads placements for e-commerce brands.

ChatGPT Ads add new product feed options: CSV upload, hosted URL or SFTP
Where the pixels go

If we run from our account, the Web Pixel is added to your website and the App Pixel into your mobile app so conversions attribute correctly — the same server-side signal discipline we apply to every channel. Our MarTech & Measurement team owns this setup end to end, from GA4 and GTM to the Conversions API.

Explore Measurement & Tracking →
Our Intelligence Platform

See How Your Brand Shows Up in AI — In Real Time

ChatGPT Ads put you inside the conversation. HEADSTART shows you the rest — how your brand appears in AI answers, what competitors are running, and what changes the moment it moves.

  • AI visibility — share of voice, sentiment & citations across ChatGPT, Gemini & AI Overviews.
  • Live competitor intel — the ads rivals run in the Meta & Google libraries, watched continuously.
  • Real-time alerts — ranking, spend & sentiment shifts the moment they happen.
Explore HEADSTART →
Also Consider

Pair ChatGPT Ads With Organic AI Visibility

Ads get you into the conversation today; being the brand ChatGPT recommends organically compounds over time. The two reinforce each other — a strong organic presence lifts how your ChatGPT Ads are trusted, and paid tests reveal the language real buyers use.

The smarter long game: LLM SEO

Our LLM SEO & GEO practice makes your brand more likely to be cited across ChatGPT, Gemini, Perplexity and Google AI Overviews. Start with a free LLM SEO Audit to see exactly where you stand across AI answers before you scale ChatGPT Ads spend.

Get a Free LLM SEO Audit →
-----  Experts

Creative Thinkers & Industry Leaders

Maanav Bhatia

Performance Marketing Manager

Omar Z

Omar Zourob

Performance Marketing Manager

Abdulrahman Falah Hassan

Performance Marketing Manager

Nouran Khamis

Performance Marketing Manager

Anoosha Asim

Performance Marketing Manager

Dina Yasser Ramadan

Digital Marketing Executive

Farah Sharawy Elsharawy

Performance Marketing Executive

Umer Saeed

Senior Performance Executive

Navjot Singh

Senior Performance Marketing Executive

Omar Youssef

Senior Performance Executive

Sucheta Rao

Digital Marketing Intern

Heba Amr

Senior Performance Executive

Hamza Agha

Hamza Agha

Senior Performance Manager

-----   Client Results

What UAE Brands Say About Us

5 Star rated on Google and 90% client retention.

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Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!

Shafil Ahmed

Ecomm Manager

Chic Le Frique
star
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An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended

Siddhant Phutane

Digital Marketing Manager

Taraf
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star
star
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SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.

Phillip Smith

Head of Ecommerce

Al Yasra
star
star
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Receptive, Offering right solutions and Thorough professional. Highly recommended

Shabbir Shaikh

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Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.

Ashok Aithal

Footwear Business Manager

Al Yasra
star
star
star
star
star

Sharaf DG Oman has seen strong results partnering with SellThru since 2024. Their team is sharp, responsive, and performance-driven. Campaigns were optimized efficiently across channels, improving ROI and customer acquisition. Highly recommend them as a digital growth partner.

Subir Mokha

Country Head

Sharaf Oman
star
star
star
star
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Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.

Akash Ladkani

Digital Marketing Manager

Cosmesurge
star
star
star
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Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.

Ali Ahmad

Senior Marketing Specialist

Al Yasra
star
star
star
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The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them

Raghavendra Bhat

Marketing Manager

Shoemart
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Smooth process and a reliable team! The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.

Gwen D'Costa

Marketing Manager

BijouQ
star
star
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From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients

Oriol Guiu

Managing Director

Uris
star
star
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Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.

Li Vergara

Ecommerce Specialist

Maisin B More
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I've been working closely with the Sell Thru team for over a year now. They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with. I appreciate their dedication and the effort they put into understanding our brand and goals. Looking forward to seeing how the partnership continues to evolve.

Riley-Jane Evans

Senior Marketing Specialist

Furchild Pets
Testimonial V1 Image
Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.
Li Vergara
Ecommerce Specialist
Maisin B More
Testimonial V1 Image
From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients
Oriol Guiu
Managing Director
Uris
Testimonial V1 Image
Smooth process and a reliable team!
The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.
Gwen D'Costa
Marketing Manager
Bijouq
Testimonial V1 Image
The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them
Raghavendra Bhat
Marketing Manager
Center Point
Testimonial V1 Image
Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.
Ali Ahmad
Senior Marketing Specialist
Al Yasra
Testimonial V1 Image
Sharaf DG Oman has seen strong results partnering with SellThru since 2024.
Their team is sharp, responsive, and performance-driven.
Campaigns were optimized efficiently across channels, improving ROI and customer acquisition.
Highly recommend them as a digital growth partner.
Subir Mokha
Country Head
Sharaf Oman
Testimonial V1 Image
Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.
Akash Ladkani
Digital Marketing Manager
Cosmesurge
Testimonial V1 Image
Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.
Ashok Aithal
Footwear Business Manager
Al Yasra
Testimonial V1 Image
An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended
Siddhant Phutane
Digital Marketing Manager
Taraf
Testimonial V1 Image
Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!
Shafil Ahmed
Founder
Chic Le Frique
Testimonial V1 Image
SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.
Phillip Smith
Head of Ecommerce
Al Yasra
Testimonial V1 Image
I've been working closely with the Sell Thru team for over a year now.
They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with.
I appreciate their dedication and the effort they put into understanding our brand and goals.
Looking forward to seeing how the partnership continues to evolve.
Riley-Jane Evans
Senior Marketing Specialist
Furchild Pets
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FAQ’s

ChatGPT Ads — Your Questions Answered

Can I run ChatGPT Ads from the UAE if self-serve isn’t open here yet?+
Yes. SellThru operates an OpenAI Ads Manager account and runs ChatGPT Ads on your behalf, geo-targeted to the UAE and other GCC countries. The account can be registered in an eligible market while your ads serve to the audiences you care about — so you don’t have to wait for the local rollout to start testing. Prefer to own the account yourself? We’ll manage it for you instead.
Who pays for the ChatGPT Ads spend?+
Either model works. If we run from our account, spend is billed to our card and reconciled to you transparently alongside your management fee. If you run your own account, spend goes directly to your card and we manage the campaigns as a service. We’ll recommend the cleaner option for your finance and reporting setup.
Do I need to put a pixel on my site or app?+
To optimise toward real outcomes, yes. We place a Web Pixel on your website and an App Pixel in your mobile app, and connect the Conversions API for server-side accuracy. This lets ChatGPT optimise toward installs, leads or purchases rather than raw clicks. Our MarTech & Measurement team handles the full implementation.
Why is ChatGPT Ads click-through rate lower than Google or Meta?+
By design. ChatGPT shows one sponsored card after a complete answer, so most users already have what they came for — CTR of roughly 0.3–1.5% is normal and healthy. The value is in quality: those fewer clicks come from users who self-qualified through conversation, which is why they convert several times higher than search or social in matching verticals. We measure success on blended ROAS and conversions, never CTR alone.
Which businesses see the best results on ChatGPT Ads?+
Categories where buyers research and compare before purchasing perform best — B2B software and services, consumer electronics, beauty, home, apparel, healthcare, education and finance. If your customers ask questions and weigh options before deciding, the conversation is already happening and your ChatGPT Ad simply joins it. We’ll assess fit honestly before recommending a budget.
How much should I budget to test ChatGPT Ads?+
Treat the first phase as a learning budget, not a performance guarantee — early-market data is still directional. We start with a controlled test, instrument it properly with CAPI and a holdout, and only scale once the numbers prove out on your unit economics. You get a clear read on whether this channel earns a permanent line in your media plan.
Does ChatGPT Ads replace my Meta and Google campaigns?+
No — it complements them. ChatGPT Ads reaches new-to-brand, high-intent users (90%+ are new users), while Meta and Google capture demand elsewhere in the funnel. Winning creative and audiences from one channel feed the others, and everything reports together in HEADSTART.
Get Started

Be Where Your Customers Are Asking

Get GCC brands live on ChatGPT Ads before your competitors even have access. Book a consultation and we’ll map the fastest route for your brand.

Launch a ChatGPT Ads Test →