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WHAT MAKES BEAUTY DIFFERENT ON SHOPIFY
The first order is the expensive one. The brands that win in beauty are the ones that make the second order easy.
SHADE AND SKIN TYPE
Shoppers can't try before they buy, so the wrong shade or a product that doesn't suit their skin means a refund and a lost customer.
What we doCollections built around skin type and concern, shade guidance in creative, and an AI assistant that helps shoppers pick before they buy.
STRICT AD POLICIES
Meta and TikTok are tough on skin claims and before-and-after images. Rejected ads stall a launch.
What we doWe write creative that stays approvable: texture close-ups, routines, ingredients and real reviews instead of promises.
REPEAT PURCHASE
Most of the profit in beauty sits in the second and third order, yet many brands only market the first one.
What we doKlaviyo and WhatsApp flows timed to how long each product lasts, plus routine bundles that lift order value.
INGREDIENT SEARCH
Shoppers search "fragrance-free sunscreen for humid weather" on Google and, more and more, in ChatGPT.
What we doProduct and collection pages written around ingredients and concerns, so you rank on Google and get recommended by AI.
CREATIVE IS THE NEW TARGETING
Since Meta's Andromeda update, the platform reads your ad to decide who sees it. Similar ads get grouped and treated as one, so a varied creative mix now matters more than audience settings.
In beauty, different hooks find different buyers. A texture close-up finds people who shop by feel, an ingredient hero finds the researchers, a creator routine finds people who want to be shown. We test each, every month.
See how we'd plan tests for your store.
Open the creative testing framework- Launch broad
- Read early signals
- Scale winners
- Kill losers
- Refresh before fatigue
- Always on
THE SECOND ORDER IS WHERE BEAUTY BRANDS MAKE MONEY
We build the retention plan alongside paid media, so every customer we pay to acquire has a clear path to their next order. Flows run in Klaviyo and WhatsApp, in English and Arabic.
- Day 0
WELCOME
Thank you, what to expect, and how to get the best results.
- Day 3
HOW TO USE
A short video showing the routine, which cuts "it didn't work" refunds.
- Day 14
REVIEW & ADD-ON
Ask for a review, then suggest the product that completes the routine.
- Running low
REORDER
Timed to how long the product lasts, by email or WhatsApp, with one-tap reorder.
- Day 60+
WIN-BACK
For customers who didn't reorder, a fresh reason to come back.
WILL CHATGPT RECOMMEND YOUR SERUM?
Beauty shoppers now ask AI assistants for product advice before they ever reach Google. If your products aren't described in a way AI can read and trust, you're not in the answer.
We write product and collection pages around ingredients, skin types and concerns, add the right structured data, and build mentions on the sites AI tools quote. Your visibility in ChatGPT, Gemini and Perplexity is tracked in HEADSTART.
The kind of questions we optimise for
- Best sunscreen for humid weather in Dubai
- Fragrance-free moisturiser for sensitive skin
- Halal-certified makeup brands in the UAE
- Long-lasting foundation for hot climates
HELP SHOPPERS PICK THE RIGHT PRODUCT
"What's good for oily skin that won't break me out?" is a question most beauty stores can't answer. Anaqa, our AI shopping assistant for Shopify, can, using your own product data.
- Questions about skin, shades and ingredients. Answered from your product descriptions, with in-stock suggestions.
- Order attribution you can trust. Only orders where Anaqa added the item to cart are counted, minus refunds.
- Demand you're missing. Searches with no results show which shades, sizes and products to add next.
WHAT WE RUN FOR BEAUTY BRANDS
One team from first impression to fifth reorder.
PERFORMANCE MARKETING
Meta, TikTok and Google Shopping, with budgets set by first-order cost and expected repeat value.
Performance marketingCREATIVE
Texture, routine and creator-style content in English and Arabic, built to stay within ad policies.
Creative testing frameworkSHOPIFY LLM SEO / GEO
Ingredient and concern-led pages that rank on Google and get cited by ChatGPT. Tracked in HEADSTART.
LLM SEO servicesCRM & RETENTION
Replenishment timing, routine bundles and WhatsApp reorders that lift lifetime value.
Email and CRMANALYTICS
Repeat rate, lifetime value and new-customer cost, live in HEADSTART dashboards.
MarTech and analyticsSHOPIFY DEVELOPMENT
Shade finders, subscriptions, bundles and fast product pages built on Shopify.
Shopify developmentSHOPIFY MARKETING PACKAGES FOR BEAUTY BRANDS
Every package can be shaped around your range, markets and channels. Start with performance marketing and add creative, LLM SEO, CRM or Shopify development as you grow.
MORE SHOPIFY CATEGORIES
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What UAE Brands Say About Us
5 Star rated on Google and 90% client retention.
Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!
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An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended
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SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.
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Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.
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Sharaf DG Oman has seen strong results partnering with SellThru since 2024. Their team is sharp, responsive, and performance-driven. Campaigns were optimized efficiently across channels, improving ROI and customer acquisition. Highly recommend them as a digital growth partner.
Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.
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Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.
The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them
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Smooth process and a reliable team! The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.
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From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients
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Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.
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I've been working closely with the Sell Thru team for over a year now. They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with. I appreciate their dedication and the effort they put into understanding our brand and goals. Looking forward to seeing how the partnership continues to evolve.
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The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.
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Their team is sharp, responsive, and performance-driven.
Campaigns were optimized efficiently across channels, improving ROI and customer acquisition.
Highly recommend them as a digital growth partner.
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They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with.
I appreciate their dedication and the effort they put into understanding our brand and goals.
Looking forward to seeing how the partnership continues to evolve.
