I've had over 9 years of experience with both client & agency side, working across various industries which provided me a balance between strategic & analytics thought process, giving me the ideal base to support growth and define strategies to scale.
My experience is not only limited to paid marketing, rather a holistic approach to paid + organic & CRM channels, entailing a 360 holistic approach to digital maturity and authority, focusing on a balanced acquisition and retention mix. Ask yourself : Does your marketing create customers, or just transactions?