I’m an SEO & ASO specialist with 2+ years of hands-on experience in search strategy and 5+ years in research & marketing overall. I’ve driven growth for many UK and GCC-based clients, love research-heavy work, finding patterns and understanding the “why” behind everything to turn insights into impact. Beyond work, I enjoy travelling, attending concerts & exploring bookshops. I’m always open to new experiences & learning in every sphere of life.