CTR rose 41% month on month. Leads grew 33% for townhouses and 18% for office spaces for rent, and search impression share rose 63% alongside Display and Video.


Property Finder faced growing competition for its listings on Google Search, with competitors outranking it by 61% in auction insights across the UAE and Egypt.
Working with Google's strategy team, we built a search structure using Dynamic Search Ads that covered listing URLs by category (office spaces, townhouses, apartments, villas and more) with negatives to keep categories separate, supported by Display and YouTube. We also adapted language and cultural cues for Arabic listings in the UAE and Egypt.
5 Star rated on Google and 90% client retention.